Flawless skin has always been a beauty ideal, but with endless choices available on the internet and new products hitting the shelves weekly it is a difficult field to navigate.
“it has become popular to care for what lies beneath your makeup.”
However, what is clear is there has been a shift in beauty trends moving towards caring for your skin in a more natural way.
In short, it has become popular to care for what lies beneath your makeup. To have natural glowing skin, rather than glow bought from a bottle.
Gabbie Ormesher, a Biochemist who runs the ‘Skin Glow Bible’ Instagram page said: “It’s definitely more popular than it used to be, there is no point in spending loads of money on makeup when the skin you are putting it on is dry or irritated”.
“BB and CC creams are huge now too because of the natural trend too.”
Statistica.com forecasted the market value of skincare worldwide as 145.2 billion for 2020 in January, prior to the worldwide spread of Coronavirus.
Gabbie also discussed the huge influence social media plays into people buying skincare products.
She said: “People see other people will perfect skin and automatically buy into it, it’s the same as skincare gadgets, sales are so high for something that won’t make your skin any better sometimes worse”.
“People will believe near enough anything they see on social media regardless of whether it is backed up or not and coming from the industry that’s a scary concept.”
The exponential growth of skincare sales through social media shows that ‘influencers’ are changing the skincare industry, as consumers are now increasingly rejecting typical marketing strategies.
Forbes Magazine noted that traditional forms of marketing such as TV commercials and magazine ads, are now considered as less credible and less trustworthy according to research by Harvard Business School.
Consequently, it is evident why successful skincare companies have shifted their marketing strategies to social media, and why we can only hope that the shift towards caring for your skin is a positive one.
Millie Lockhart
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Featured image courtesy of Kevin Laminto via Unsplash.
Millie Lockhart
Hi, i'm Millie and I am a 24 year-old Newcastle University graduate. I have recently completed my NCTJ qualification and I am delighted to be part of Empoword Journalism.